Ecocert
Lifting the visual identity of a certification body
Ecocert
Sectors
CSR & Consulting
Sustainable transition
Expertises
Sub-expertises
- Graphic identity
- Illustration
Team
A global leader in organic certification for the past 34 years, the Ecocert Group has diversified far beyond organic farming: cosmetics, textiles, sustainable materials, and CSR consulting. Its brand guidelines, designed in 2020 around a mosaic system, provided strong brand structure—but were becoming difficult to roll out internally and to evolve across its new sectors.
148 Collective Agency supports Ecocert with a lift of its visual identity rather than a full redesign: keeping the rigor and recognition of the brand, while loosening its graphic system to make it easier to use day to day.
A lift built through co-creation
Our approach is based on three phases: an audit and workshops to align teams on what should remain and what can evolve, graphic options to open up the discussion in a back-and-forth format, and then fine-tuning until the final version. The goal: deliver a system that’s usable every day.
New visual ingredients, while staying true to the brand
The swallow, already present in the identity, takes on a more central role. Organic engravings and a play of overlapping tiles reimagine the mosaic system inherited from 2020—considered too limiting. The historic red remains the brand color, reinforced by wireframe frames, and is expanded with color variations (brown, green, blue, sand, mallard/duck green) to give internal teams more flexibility.
A system and rules between typography and background frame usage without overcomplicating it. The guidelines for the new identity are integrated into historical documents. Everything is designed to be easy for Ecocert teams to adopt—without depending on a graphic studio for every variation.
Next project: a redesign of the corporate website.
Contact us
With us, your project will become a reality!
The Collective Agency brings together numerous talents who can respond to strategic and/or operational communication projects, targeted or multichannel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!