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ANIA, website overhaul
Website
Context
ANIA called up the services of 148 to overhaul its website to reflect the colours of its new identity with a view to coordinating the various aspects of its public presence.
Client
ANIA
Fields of expertise
#Webdesign #Ergonomics #SEO #Design Thinking #Conseil
Divisions
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An information portal website
Since ANIA had huge amounts of content that it needed to display on its site, the agency needed to adopt a particularly didactic design whilst prioritising the information in question for the purposes of clarity and education. The site was also intended to serve as a platform that would bring together the various aspects of the association’s public presence, along with that of its partners, together on the same interface.
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A website aimed at both institutions and the general public
One of the major challenges with this project was positioning ANIA as the undeniable leader of the food-processing industry without jeopardising its role as a spokesperson. The site was intended to serve as a resource centre for both professionals working in the sector and consumers looking for transparency and answers to their questions.
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Boosting visibility and traffic
The main challenge that this overhaul presented was enabling the website to enhance ANIA’s reputation and to establish its role as a preferred point of contact for food-related issues. In order to achieve this, 148 Agency implemented a custom SEO strategy designed to increase traffic to the site as part of searches performed using search engines. It was also deemed necessary to create a newsletter in order to boost traffic.
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The right balance between design and precision
The issue for the artistic directors lay in combining an attractive, modern and accessible design with the meticulous image that makes ANIA a true institution. The decision to use coloured blocks arranged against a neutral background was unanimous. The adoption of a design thinking approach also made it possible to introduce various information areas representing points of reference for the user.
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