Designing of a stand for the Salon International de l'Alimentation - ANIA
Designing of ANIA’s stand and communications materials for the 2016 Salon International de l’Alimentation international food show.
French National Association of Food Industries (ANIA)
Fields of expertise
The global event in food innovation
The French National Association of Food Industries (ANIA) has been attending the Salon International de l’Alimentation (SIAL) for several years now
and called upon 148 to help it prepare for its 3rd year. The SIAL attracts nearly 7,000 "exhibitors, 85% of which are international, 155,700 visitors, 1,500 journalists and lots of politicians. The entire global distribution sector attends the event".
A comprehensive project for 148
This event-based project provided an opportunity for the agency to showcase its full range of skills, including the spatial design of the stand, an area offering an augmented reality experience, a series of screens broadcasting motion design animations, a series of infographics and even printed communication materials.
A video space
ANIA had large amounts of data and information in its possession, and we were responsible for gathering and organising this content to produce two short motion design films. The result was a fun, attractive and modern educational medium, providing yet another opportunity to showcase the skills of our creative teams in terms of video animation and video presentation.
Likewise, isolated video content was also processed in the form of two infographics, representing a way for 148 to put its ability to manage large communication spaces in public places into practice. Finally, the agency also developed a variety of associated communications materials including a brochure, flyers and posters. Quite a comprehensive project, then!>