Ambiance Bureau
Website redesign and SEO/GEO strategy for a professional space designer
Ambiance Bureau
Sectors
Real estate
Industry & Energy
Expertises
Sub-expertises
- Natural SEO referencing
- Paid advertising
Team
New Business Strategy: New Online Presence
Ambiance Bureau helps companies design functional and inspiring workspaces. Following an initial collaboration on their marketing materials, the brand sought to transform its website to support a broader repositioning focused on consulting and design solutions.
The existing site no longer reflected the breadth of the offering or the quality of the projects. The goal was to design a platform capable of better showcasing the brand’s expertise, boosting its digital visibility, and transforming the site into a true lead generation tool.
An immersive experience
We redesigned the site architecture and user flows to clarify the offering and make it easier to access Ambiance Bureau’s various areas of expertise. The homepage was restructured to prioritize content and give more prominence to case studies, use cases, and proposed solutions.
The artistic direction builds on the commercial presentation designed by 148 Agence Collective. The challenge was to transform this graphic foundation into a more vibrant and immersive digital experience capable of highlighting the quality of the designed spaces. The visuals, optimized for the web, play a central role in the user journey: wide-angle views, material details, perspectives, and real-life scenarios help transport prospects into their future work environments.
A solid SEO/GEO foundation to support user acquisition
The redesign was accompanied by in-depth work on the SEO and GEO strategy. We led several workshops to identify search intent, structure content, and define an editorial positioning aligned with the brand’s business objectives.
Each page was designed around a specific semantic field, with dedicated work on keywords, internal linking, content architecture, and user journey optimization. This foundation was then reinforced by Google Ads and LinkedIn Ads campaigns, dedicated landing pages, and a quote simulator connected to a database, with automatic PDF generation. The entire system was designed to attract qualified traffic and facilitate contact.
A website designed to support business growth
This redesign now provides Ambiance Bureau with a website that is fully aligned with its positioning and growth ambitions. It showcases completed projects more effectively while making it easier for different target audiences to understand the company’s offerings.
Beyond serving as a showcase, the website now functions as a full-fledged tool for the brand’s business development, capable of supporting its growth strategy over the long term.
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With us, your project will become a reality!
Agence Collective brings together a wide range of talent capable of handling strategic and/or operational communication projects—whether targeted or multi-channel, short-term or long-term. Feel free to schedule a meeting with us to discuss your project and receive a quote!