Converteo
An innovative web design for a consulting firm in data
Converteo
Sector
IT & Software
Expertises
Sub-expertises
- Information Architecture
- User journeys
- Web design
- Custom website
Team
A growing company, a website that is changing its skin
Converteo is a consulting firm in digital marketing and e-commerce. Its rapid growth and diversification make a redesign essential, barely two years after the previous one. The development will take place internally. However, disappointed by the quickly outdated design of the previous site, they wish to work with 148 Agence Collective. We have already collaborated in the past, and we are thrilled to be able to bring our expertise in web design.
Our mission: to offer a modern and fluid web design in the colors of their new branding, which itself is derived from the Dékuple group, of which Converteo is a part. The challenge is to create a site that still differentiates Converteo from its parent company, even though the logo, colors, and fonts are the same! And, to top it all off, this graphic charter challenges our internal constraint of creating websites that are as accessible as possible, particularly regarding readability and contrast between text and background colors.
"We created a geometric pattern for the Converteo universe; it needed to be modifiable yet recognizable so that it could be adapted across the different services of the consulting firm."
Victoria, Artistic Director, 148 Agency Collective
Facilitate access to content
As with many website redesigns, the other subject, less visible but just as key, is at the level of content: the pages are structured by Converteo, which systematically asks us to challenge the user interface:
- Are the buttons (or “clicks to action”) well placed in relation to the user journey, clear in the proposed action, and sufficiently identifiable?
- Do we clearly differentiate between an internal link (link to another page of the site) and an external link (link to an external page)?
- Are the marketing objectives of the site well supported by the site’s features: contact via a form, newsletter subscription, sharing expertise through the blog…
We also provide QA services, ensuring that the developments made internally by Converteo adhere to the web design and its issues regarding navigation and reading comfort.
In conclusion, the cooperation between 148 Agence Collective and the development teams has been a success, with the site meeting the specifications within a rather tight timeframe.
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With us, your project will become a reality!
The Collective Agency brings together many talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!
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