Coopérative Mu
Technical and graphic sobriety to enhance an eco-design agency
Coopérative Mu
Sectors
Industry & Energy
Sustainable transition
Expertises
Sub-expertises
- User journeys
- Web design
- Website maintenance
- Custom website
Team
Propose a strong design that respects eco-design standards.
Behind a need for novelty and modernization of the site, the teams at MU had an essential requirement to present a showcase that aligns with their core business: eco-design. Clarifying offers, streamlining journeys to contact initiation, eco-designing the site are all levers that demonstrate that eco-design is accessible to everyone and encourage one to "commit" to this path. After being supported in 2022 by 148 Agence Collective for the implementation of its communication strategy, what could be more obvious for the Cooperative MU than to reactivate this happy collaboration for the redesign of its site?
This site is the result of a great collaboration between two agencies that focus on eco-design, each in their own fields. For 148 Agence Collective, it was a wonderful opportunity to push the boundaries and organize all the choices around this essential. The teams at MU opened up a world of possibilities for us, with great trust.
Marion, Consulting Director, 148 Agence Collective
One of the challenges of the redesign is to create a personalized, memorable online environment that requires no compromises on eco-design standards. Mission accomplished with a proposal featuring strong choices, equally vibrant and minimalist, which the client fully embraced: monochrome blue, the use of minimal typography, the use of 'dotted images' limited to projects and teams, custom-made illustrations in svg format, simple linkages between pages, a unique form.
Paths designed to enlighten, convince, and convert
It was essential for MU to offer a smooth and clear experience to its visitors. We therefore worked with the idea of (apparent) simplicity, starting with the structure and architecture of the content. “Apparent” because simplification is a process that requires significant groundwork upstream, which 148 Agence Collective fully dedicated itself to alongside the teams at MU.
In line with the principles of eco-design, shedding the superfluous has allowed us to reposition the offers and expertise at the heart of the journeys. The goal for MU? To enable a better understanding of eco-design, to democratize it in a way, to make it accessible to all; ultimately, to convert visitors into future clients who are already seasoned. To this end, contact opportunities are offered in various and multiple ways throughout the visit.
Being supported by 148 Agence Collective allowed us to have a website that reflects us, thanks to a graphic concept that embodies and emphasizes our values! We wanted to clarify our offerings and improve the user experience, while reducing the environmental impact of our site, to which you have responded brilliantly.
Margot, Eco-design Consultant, Coopérative Mu
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With us, your project will become a reality!
The Collective Agency brings together many talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!
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