Corpokarma

"With tight deadlines and a true goal of eco-design, every technical and design choice was made with sustainability in mind. Corpokarma was able to make clear and committed decisions, allowing us to create a site that combines performance and environmental impact."

Iman, project manager at 148

Our creative team was able to propose a modern and eco-designed aesthetic for the redesign of the digital identity of Corpokarma, faithful to the brand colors and perfectly adaptable to all types of content. The design relies on solid colors already present in the brand's graphic charter, the reuse of the chevron (the central element of the Corpokarma logo) as a graphic code; the wave pattern structures and animates the pages. Finally, the use of custom-made geometric pictograms takes precedence over images, to better meet the expectations of eco-design. This clear and reusable visual identity ensures strong coherence while reducing the carbon footprint of the site.

For Corpokarma, it was necessary to find the right balance between a strong graphic identity, significant editorial content, and ambitions for eco-design. By using understated colors and accentuating the discourse with yellow, the identity serves the substance.

Hélène, art director at 148

The Agency 148 has worked on user experience (UX) as well as content architecture to create a tool that meets the major user demands and the objectives of Corpokarma (visibility & awareness, lead acquisition & resource platform).

Firstly, the Corpokarma site was designed as a real business tool, facilitating quick lead acquisition. From the second tab, users can directly access the offers and strategic focuses. To enhance engagement, tailored conversion options are highlighted based on the offer viewed: downloading white papers, scheduling appointments, calling, or contact forms.

Finally, an internal linking structure connects the various services, creating a transversal view of Corpokarma's expertise, naturally guiding users towards complementary content. Alongside this UX phase, Marion conducted a custom SEO strategy including an in-depth semantic audit, a definition of the keywords suited to the brand, and of course, dedicated support during the content writing by the Corpokarma teams. This mix of expertise (SXO) helps improve the visibility and usability of the site, increasing their chances of converting visitors into customers.

The new Corpokarma site is also a platform of resources classified by expertise that offers a wealth of valuable information for users, whether they are novices or experts on a wide range of topics: from consulting to innovation, from strategy to operational phases. 

Another way to familiarize visitors with its expertise is through client case studies, which occupy an entire section of the site. These high-value pedagogical and strategic reassurance contents are concrete proof that Corpokarma's support is a success! 

Thus, the new site is full of informative content (resources, white papers, client cases) that enrich users' knowledge and help them better understand the challenges of environmental responsibility, and certifies that Corpokarma is a strong player in consulting and innovation in the environmental sector.