Haatch
(Re)thinking the Website of a CSR Consulting Firm to Amplify Its Impact
Haatch
Sector
CSR & Consulting
Expertises
Sub-expertises
- Landing page
- Natural SEO referencing
- Information Architecture
- User journeys
- Web design
- Architecture technique
- Website maintenance
- Custom website
- Eco-design optimization
Team
Redesigning HAATCH’s Website: A Lever to Strengthen CSR Impact
A CSR consulting firm since 2009, HAATCH supports companies in structuring, implementing, and measuring their impact. Its unifying role within impact-driven ecosystems has made it a recognized player in sustainable consulting. However, its website no longer reflected this maturity. The tool had become an internal constraint—rigid and time-consuming—while the digital showcase failed to convey the firm’s solid expertise. Outdated design, confusing navigation, underutilized content: it was time to turn the site into a true driver of credibility and engagement.
Implementing an SXO Strategy to Better Convince and Convert
148 Agence Collective supported HAATCH in a complete redesign of haatch.fr, conceived as a digital repositioning project.
The objective: to clarify the offer, streamline navigation, and highlight proof through concrete achievements.
The new site architecture was simplified to directly address user needs while reducing internal management complexity.
An SEO approach was integrated from the design phase to transform the website into a lever for visibility, credibility, and conversion.
Each page was designed as a coherent entry point in the user journey, enabling the brand to better attract, convince, and engage visitors in an impact-driven process.
A Clear and Structured Art Direction to Reinforce Credibility
On the design side, 148 Agence Collective built upon HAATCH’s existing color palette to establish a clear, legible, and structured digital identity.
The use of bento design made it possible to create visible, well-organized information blocks that promote smooth reading and a natural hierarchy of content.
This UI work strengthens HAATCH’s positioning as an architect of CSR strategies—reliable, reassuring, and attentive to real-world challenges.
From strategic framing to UX/UI design, the entire project now positions the website as a strong digital cornerstone: a clear, fluid, and inspiring tool aligned with the commitments and vision of a pioneering firm in sustainable transformation.
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