HI Capital
A site designed to attract investors
HI Capital
Sectors
Real estate
Bank & Finance
Expertises
Sub-expertises
- Web design
- Website maintenance
- Custom website
Team
"We're going to look for shortcuts."
It is with this phrase that we embarked on the redesign project of HI Capital's website. The real estate management company is not unknown as we have revamped the website of the Honotel group, to which HIC belongs. The request: a simple and functional site, modernized with a rethought ergonomics.
"Corrado, the project manager at HIC, is remarkably efficient. Throughout the project, meetings were constructive moments of discussion, feedback, and validation. A true delight!"
Camille, Client Director, 148 Agence Collective
A WordPress site on an existing base
A good way to take shortcuts is to start from an existing base. In this case, the site of the group Honotel, which we built with the blocks from our catalog. We start from the same structure (gains in UX), with blocks already developed (the principle of the catalog) and we dedicate time to a few new blocks necessary for this particular site. Result: an optimized design and development time, and fewer errors in testing.
Regarding the texts, we also start from what exists: the texts of the site. This base is reworked to energize the messages, particularly at the level of the headers. A collaborative rewriting effort allows us to refine the information for greater clarity, especially by finding the balance between the technicality of the investor's profession and the inspirational aspect of the hospitality sector.
A picture is worth a thousand words.
This proverb is both particularly true in hospitality and rather questionable in investment! Here again, we find the balance between profitability and lifestyle, with the aim of attracting investors to beautiful projects, valued in the business cases. Technical information is delivered mostly in lists and short sentences to facilitate scanning during reading.
During our discussions, we agree to have a very short hierarchy (three entries) and pages dedicated to regulatory texts. The main pages are streamlined, and the legal pages are not cluttered with secondary information!
Result of the redesign: a modern and clear website, with pleasant, fast, and efficient navigation, in a few weeks.
Contact us
With us, your project will become a reality!
The Collective Agency brings together numerous talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!