Ikea
The Swedes in the West
Ikea
Sector
Industry & Energy
Expertises
Sub-expertises
- Conception-writing
- Illustration
Context
IKEA and its INTER IKEA subsidiary were opening a new store in the west of the country, in Fleury-sur-Orne in the Caen region. This was an ambitious project in terms of sustainable development and one that involved creating a pleasant living environment showcasing a number of green spaces at the site. There was also an emphasis on integrating those in difficulty, in partnership with the ANPE, and on providing access to the site to those with disabilities in conjunction with associations such as Handicap Mieux Vivre.
The Ikea BRIEF
IKEA wishes to create educational documents intended for an audience that may not necessarily be specialists in architectural projects of such magnitude, as part of an official presentation of the project to local elected officials.
148’s contribution
Consultancy
Artistic direction and support 7 days a week
The presentation to elected representatives was a major milestone in this call for tenders, in light of which we took care of the artistic direction and supported IKEA at this busy time by remaining at its disposal 7 days a week for the duration of the project to enable it to meet the very short deadlines involved.
Design
A vector illustration of the building
The graphics studio produced a vector illustration along with five large boards. When it came to producing the educational documents, 148 worked in partnership with the IKEA group’s construction and development department and the INTER IKEA Centre Group, as well as architectural firm Guérin Pedroza and sustainable development strategic consultancy agency Utopies.
The 148 graphics studio created a very accurate vector illustration suitable for all print formats to depict the building within its environment. This technology allows for greater creative freedom than architectural software tends to whilst at the same time increasing the reliability of the approach.
Contact us
With us, your project will become a reality!
The Collective Agency brings together many talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!