Kartesia
A digital site to accelerate growth of businesses
Kartesia
Sector
Bank & Finance
Expertises
Sub-expertises
- Web design
- Website maintenance
- Custom website
Team
Redesign the website of a major player in private debt in Europe
For 10 years, Kartesia has established itself as the European specialist in private debt solutions for small and medium-sized enterprises. With nearly 6 billion euros in assets under management, Kartesia provides direct financing to companies seeking to grow without intermediaries from banks.
In full expansion, and already a leader in its market, Kartesia seeks a complete overhaul of its website that reflects the seriousness of its expertise, its European dimension, and the strength of its partnerships. To consolidate its positioning, Kartesia needs to attract investors, talent, and inspire confidence in companies. The overhaul of its website is the main vector for this; 148 Agence Collective has proposed a tailor-made support to (re)place these objectives at the heart of its communication.
"The challenge in this project was to eliminate the gap that existed between the company's website and its position as a leader in a very specific high finance market. The work of UX and UI, primarily, had to provide arguments capable of reinforcing the brand, making it both accessible and attractive. The teams at Agency 148 brought together their expertise in consulting, design, creation, and development to address this."
Marion, Digital Consulting Director, 148 Collective Agency
At stake, a site worthy of a leading high finance company.
The artistic direction has relied on the Kartesia charter to create a website that stands out with timeless elegance, twisted by subtle animation effects that emphasize the fluidity of the journey. The Kartesia identity is present everywhere: the logo monogram adorns the backgrounds, cuts through images and videos, punctuates the sections, thus creating an organic link between the different aspects of Kartesia.
A journey that identifies and embodies Kartesia
In perfect harmony with the UI, the journey is organized according to the major axes of the brand, its DNA, its areas of expertise, its partners, its values, its CSR commitments, and its teams. Everything is leveraged so that the user identifies with Kartesia and makes it a memorable experience.
The journeys are structured around business expertise, major types of projects, and different geographic locations, to emphasize the international and multisectoral scope of Kartesia. And, to better embody the brand, the journey is filled with testimonials and the faces of those who contribute to its successes.
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With us, your project will become a reality!
The Collective Agency brings together numerous talents that can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Don't hesitate to make an appointment with us to discuss and receive a quote for your project!
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