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Kyowa Kirin Winter Party

An exceptional Winter Party between culture and sustainable celebration

Kyowa Kirin Winter Party

Sector Industry & Energy
Expertises
Sub-expertises
  • Festive evenings
Team
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  • Guillaume.png

A memorable event for Japanese biotech

After a successful first collaboration on their summer party, Kyowa Kirin once again placed its trust in the 148 Collective Agency to come up with a winter party that would live up to their expectations. The challenge was to offer an even more ambitious, premium, and memorable experience that would surprise and bring the teams together in a lasting way.

As an innovative Japanese pharmaceutical company, Kyowa Kirin has been developing innovative treatments based on cutting-edge research for over 70 years, particularly in the field of antibodies and gene therapies. We translated these values of high standards, precision, and innovation into the design of this winter event, which brought together 45 employees.

A sustainable experience, without any compromise on quality

At the 148 Collective Agency, we design events that bring people together in a sustainable way, in line with our clients and our own commitments. 

For this Winter Party, particular attention was paid to the impact and responsibility of the choices made: collaboration with B Corp-certified service providers, and in-depth work with the Halo restaurant to offer a local culinary selection, mostly organic and with a focus on vegan dishes. Creations designed to appeal to everyone, including the most carnivorous, without compromising on pleasure or meaning.

An exclusive immersion at the Opéra Garnier

The evening began at the heart of the Opéra Garnier. Guests enjoyed a private behind-the-scenes tour of this iconic venue for dance and music, discovering what goes on behind the scenes and in areas that are usually inaccessible to the public.

We designed two immersive tours to extend the behind-the-scenes experience. The first took guests to the costume workshops, an area usually closed to the public, where more than thirty artisans craft and restore ballet costumes every day. It was a rare opportunity to witness excellence in craftsmanship up close, echoing the values of precision and mastery upheld by the client.

The second tour offered a special encounter with a former dancer from the Paris Opera Ballet. Employees discovered the demands of the profession and the discipline and passion that drive an artistic career. Two complementary experiences, designed to create depth, meaning, and lasting emotion. An exceptional discovery, even for those familiar with the place.

A culinary and musical journey at Halo

After this cultural immersion, guests headed to the Halo restaurant for a three-course dinner, designed as a gastronomic journey from the Basque Country to Marseille. Chef Victor Blanchet offered refined and generous cuisine, perfectly in tune with the spirit of the evening.

To accompany the dinner, a live trio of saxophone, guitar, and vocals revisited contemporary and timeless songs, from Billie Eilish to Michael Jackson to Charles Aznavour, in swing, jazz, and soul arrangements. The atmosphere was both elegant and warm, enhanced by a carefully designed lighting scheme.

Candlelight and Halo Giga lamps, designed by the Mandalaki studio, created lighting effects reminiscent of a winter sunset, complemented by the relaxed and attentive welcome of the dining room staff.

"I loved the Kyowa Kirin team's desire to go even further than they did for the Summer Party. The trust they placed in us from the outset allowed us to propose an ambitious and demanding format. The way the evening unfolded, the fluidity of the transitions, and the enthusiasm of the guests confirmed that we had made the right choices." 
Guillaume, Project Manager, 148 Collective Agency
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The Collective Agency brings together many talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Feel free to make an appointment with us to discuss and receive a quote for your project!

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