Le Chti

Ergonomics is a fundamental point. Le Chti is a practical guide. It must therefore be very easy to use. We retain the 5 sections from the paper version (Eating, Going Out, Living, Entertaining, Chtite Canaille) and Victoria, our artistic director, proposes 5 strong identities that can coexist together. Each section corresponds to a color and a "sticker" featuring a building from Lille, and these two elements are featured throughout the site. Samuel, our lead developer, is simultaneously working on a filter system to directly access establishments of interest: "Delivery possible," "Terrace," "Favorite," "Price," etc. A search bar also allows users to simply type in a keyword and receive suggestions for establishments or blog articles. Finally, to further facilitate the user experience, we add a Google Maps map where filtered establishments can be visualized with pins.

"This new site allows us to bring Le Chti up to date. More than 20 years after our first site, we needed to regain a strong identity. We achieved this with the creative proposal from 148 Agence Collective!"

Mickael, President of Le Chti

Lechti.com must be simple and intuitive for the end user. It must also be so for the editorial teams. This site is their work tool. We attach great importance to the development of a smooth and efficient workflow. Until now, all information sharing was done through Excel spreadsheets: testing schedules for establishments, assignment to a tester, process tracking. Thanks to this new site, Le Chti has a centralized tool that replaces all these files. We are establishing 3 types of profiles, with different types of rights (access, editing rights): editorial management, section heads, and testers. Management can assign a task to a tester, and tracking is then done entirely through the workflow.

"More than just a content site, Le Chti is a true platform for our teams. From test assignment to publication, everything is done in the back office. It’s a challenge that we enjoy working on with the agency."

Mickael, President of Le Chti

The other crucial issue is a business issue. Lechti.com is also an advertising platform. The client needs a simple site that allows them to easily sell advertising banners. And they ask us to assist them on this point. We therefore take the time to analyze their needs precisely, the type of banners, their format, and their location.

"Thanks to their new site, the Chti teams benefit from real support in selling online advertising banners."

Camille, Project Manager, 148 Agence Collective 

We also understand that the quantity of ads can vary significantly from week to week. Therefore, we implement slots that can be activated or not. And Samuel develops an ultra-simple back office for use. The Chti teams only have to fill in 5 fields: the title, the location(s) of the advertising slot (on the homepage, within a section, on a business page), the link to the advertiser's site, an image for the mobile version, and an image for the desktop version. When uploading a photo, a window automatically reminds them of the dimensions that must be respected.

"For the Chti site, 148 Agence Collective can rely on its experience in creating other practical guides for hotels and restaurants."

Camille, Project Manager, 148 Agence Collective