Peugeot Avenue
Design of an interactive experience
Peugeot Avenue
Sector
Industry & Energy
Expertises
Sub-expertises
- Custom website
A playful interactive experience
"Digital Graffiti" is the concept of this edition of the Peugeot Avenue. This year, the Peugeot 108 was in the spotlight. Visitors had the opportunity to graffiti on a digital medium and then retrieve their creation on a tablet. The user had the choice: to send their graffiti by email, share it on Instagram, and/or participate in the organized contest.
Share to better communicate
148 was tasked with developing an application to retrieve graffiti in real time and allow users to share it on their networks. The objective was twofold: first, to enable Peugeot Avenue to broaden its target audience by allowing those who could not enjoy the in-store experience to discover the operation. And to demonstrate the brand's taste for innovation.
The UX at the heart of the project
In order to facilitate the user journey and access to the contest, it is mainly the UX and development skills of 148 that have been called upon. A specific hashtag has been established to encourage sharing on Instagram.
Photographs by Stéphane Aït Ouarab.
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