Pierre & Vacances
The DD at P&V
Pierre & Vacances
Sector
Culture, Lifestyle & Food
Expertises
Sub-expertises
- Illustration
Context
The Pierre & Vacances-Center Parcs group is the European leader in the tourist accommodation sector, and sustainable development is a key element of the group’s strategy. Its Vacances Durables (‘Sustainable Holidays’) programme created in 2008 ensures that the activities the group offers make a positive contribution to 3 key aspects, namely fighting climate change, protecting natural resources and demonstrating social responsibility, right throughout their respective life cycles.
The needs expressed by PV
Pierre & Vacances wanted to promote its SD policy in an educational manner for the purposes of both internal and external communications.
148's contribution
Creation
LARGE-SCALE PRODUCTION: The creation of an illustrated vector infographic
The 148 graphic design studio created a large illustrated educational infographic for employees and customers of the PV Center Parcs group based on the documents provided (moodboard, photographs of tourist facilities, a construction site and guest rooms, etc.).
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