Yumaa
An inspiring identity and a customized strategy
Yumaa
Sector
Education & Health
Expertises
Sub-expertises
- Editorial Identity
- Graphic identity
Team
Building a Strong Identity
Yumaa initially sought to revamp its pitch deck to clearly showcase its strengths in a highly competitive FemTech market. Through discussions and immersion into the brand’s values, we realized Yumaa was more than a traditional menstrual tracking app. It’s a digital companion designed to evolve with its users at every key stage of life.
With this unique value proposition, we crafted a bespoke pitch deck and narrative to win over investors.
"This project required a clear vision and meticulous execution to convey Yumaa’s unique mission while meeting investors’ expectations."
– Nathalie, Branding Strategy Director
148’s Methodology in 4 Key Steps
1. Strategic Positioning and Storytelling
We worked closely with Agnès, Yumaa’s founder, to develop a coherent and inspiring narrative.
Objective: Highlight the values of proximity, commitment, and long-term support.
Every element of the pitch was designed to address potential investor objections while telling a compelling story.
2. Visual Identity and Graphic Charter
"We designed a warm, modern visual identity with a natural color palette and refined typography. The design reflects Yumaa’s humanity and care while asserting its innovative character."
– Floriane, Lead Designer
3. Clear and Convincing Financial Projections
We integrated detailed, data-driven financial projections to highlight the app’s growth potential.
Key metrics included:
- Superior Customer Lifetime Value (LTV) enabled by a long-term engagement strategy.
- A differentiating business model attractive to investors.
4. Investor Insights and Narrative Structure
To anticipate investor expectations, we developed a comprehensive forecast and structured the pitch deck around critical questions:
- Target market
- Differentiation
- Product roadmap
- Financial projections
Finally, we organized a coaching session for the founder, a crucial final step to prepare Agnès to pitch confidently to dozens of investors.
The Result
A pitch deck that reflects the essence of Yumaa and its unique positioning. The narrative structure and visual identity reinforce the brand’s credibility and highlight its potential in the FemTech market.
"I love Yumaa’s identity: it perfectly conveys the warmth, proximity, and commitment to women’s health I wanted to express. The words were carefully chosen to tell the story, and you hit the mark! It gives me confidence moving forward."
– Agnès, Founder of Yumaa
Conclusion
This project laid the groundwork for Yumaa’s ambitious success by combining a clear vision, a warm identity, and a tailored strategy to achieve its fundraising goals. The story will continue in the months to come as Yumaa prepares for its launch and communication campaigns, set to give this essential app visibility both in France and internationally.
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With us, your project will become a reality!
The Collective Agency brings together many talents that can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Feel free to make an appointment with us to discuss and receive a quote for your project!