Yumaa

"This project required a clear vision and meticulous execution, in order to convey Yumaa's unique mission while meeting the expectations of investors.

Nathalie, Branding Consulting Director, 148 Agence Collective 

1. Strategic positioning and storytelling

We closely collaborated with the founder, Agnès, to structure a coherent and inspiring narrative. Objective: Highlight the values of proximity, commitment, and long-term support. Every element of the pitch was designed to address potential investor objections while telling a captivating story.

2. Visual identity and graphic charter

"We have created a warm visual identity, supported by a palette of natural colors and modern typography. The design reflects the humanity and kindness of Yumaa, while affirming its innovative character."

Floriane, Artistic Director, 148 Agence Collective 

3. Clear and convincing financial projections

We integrated detailed financial projections based on concrete data to highlight the growth potential of the application.
Figures that emphasize:

• The customer lifetime value (LTV) is higher due to a long-term support strategy.
• A differentiating economic model, appealing to investors.

4. Investor insights and narrative structure

To anticipate investor expectations, we created a comprehensive forecast and structured the pitch around answers to key questions:

• Target market
• Differentiation
• Product roadmap
• Financial projections

Finally, we organized a coaching session for the founder. A final training that proved essential to prepare Agnès to pitch successfully in front of dozens of investors! 

An impactful pitch deck that fully reflects the essence of Yumaa. The narrative structure and visual identity enhance the credibility and potential of the brand with investors.

"I love Yumaa's identity: it perfectly captures the warmth, closeness, and commitment to women's health that I wanted to convey. The words were perfectly chosen to talk about the project; you hit the mark! This inspires confidence for what comes next."

Agnès, founder, Yumaa

This project has laid the foundation for ambitious success for Yumaa, combining a strong vision, a warm identity, and a tailored strategy to achieve its fundraising goals. The next chapter will be written in the coming months, when we will have the opportunity to write Yumaa's success story in France and internationally by orchestrating the launch and communication campaigns that will bring visibility to this essential health application for women.