Skillsday

"148 Agence Collective is a driving force for proposals. They have experience and at the same time they are young and have good ideas."

Anne-Sophie, marketing director, Skillsday

An important part of the work involves animating the homepage, which serves as the gateway to the rest of the site. We are imagining an UX design that allows the client to be guided to discover the different sections. When you arrive on the site, there is almost nothing to do. A simple scroll movement navigates the pages one by one like a slideshow. From the user’s perspective, the experience is completely simplified. From a technical standpoint, it’s quite a challenge! A lot of images and content need to be scrolled while creating an animation that has energy without any loss of performance.

The site is designed so that each element can be reused elsewhere on the site. At agency 148, we believe that certain information should appear in multiple places on a website. For example, a visitor is more likely to want to inquire about a training session if the contact form is offered on every page. We therefore decide to create graphic blocks that can be duplicated on different pages, without burdening the code and thus without causing slowness. The performance of the site, which allows a responsive experience, is crucial for its success. Developing a low-energy-consuming site also allows us to align with our eco-responsible values. The green attitude is a constant requirement at the agency.

"We optimize the code so that the loading of each page is ultra fast."

Mélina, Developer, 148 Collective Agency

 Another technical challenge is the generation of pdfs. Each training page can be downloaded as a pdf sheet, which is very convenient for the user, but not so simple to implement. First because the content is very dense. And then because the technology to generate a pdf is not the same as that for creating a web page. We therefore design a system so that Skillsday only has to enter its data in the back office. This data feeds both the web page and the pdf that is generated automatically.

When Skillsday comes to see us, its creative universe already exists. The company has its own in-house graphic designer and arrives with its mock-ups and a fairly precise idea of what it wants. Our role is therefore to technically implement our client's creative desires. The graphic designer specializing in print, we are a source of advice so that its graphic mock-ups comply with web standards. For instance, we add a back button and a breadcrumb trail so that the user can easily navigate the site. We also suggest modifying certain colors to adapt them to digital.

"148 Agence Collective immediately understood our challenges and our budget envelope."

Anne-Sophie, marketing director, Skillsday

The agency 148 continues to work with Skillsday. We offer support for the maintenance of the site. And we are working with them on SEO optimization. We continue to regularly enrich the content, especially that of secondary pages such as articles, blog, and team pages. And we are refining the functionalities to improve the SEO of the site Skillsday.com.