Caisse des Dépôts & Consignations
Adapting a mobile
The Caisse des Dépôts et Consignations was marking its anniversary by organising an exhibition in the form of a journey through the history of the group and its various commitments. 148 Agency, in partnership with agency Auditoire, came up with an online digital version of the event with the aim of attracting a wider audience.
From the real
to the virtual...
The Caisse des Dépôts et Consignations decided to mark its 200th anniversary by staging an exhibition at the heart of Paris that would take the form of a game leading visitors through the entire history of the group.
With the aim of reaching a wider audience, including all employees spread right across France, the CDC asked 148 to create a digital version of its physical exhibition.
The challenge for 148 was to come up with a concept that would reflect the content of the exhibition as faithfully as possible whilst at the same time adapting it to the web in terms of its design and ergonomics.
Creating a digital
Creating a digital
Having analysed all of the content of the exhibition, along with the needs expressed by the Caisse des Dépôts, 148 came up with a serious game in the form of a board game designed to be compatible with a digital environment that traced the history of the Caisse des Dépôts based on the same principle as the physical journey incorporated into the exhibition.
The board in question had 26 squares, each corresponding to a question and leading to certain content taken from the exhibition.
Each question took the form of a multiple-choice questionnaire and the entire board was designed to reflect the actual content as faithfully as possible (an introduction to each part, a piece of information for each question, etc.). Since the answering system used for the physical game was not suited to a digital format, 148 suggested that it be made into a ‘personality test’, with the questions asked over the course of the game ultimately creating a player ‘profile’ depending on the answers given.
Once the concept had been effectively approved by the Caisse des Dépôts, the teams at 148 set about quickly establishing the tree structure of the game and its visual design.
At this stage, we were presented with a particularly significant challenge in terms of UI/UX owing to the amount and variety of content, meaning that we had to find an easy way of arranging it so that it could be easily integrated, regardless of size.
This optimised design enabled us to develop an automatic formatting system.
Once hosted on the Caisse des Dépôts server, two offline versions of the game were also produced for physical events.
This initiative aimed at expanding the exhibition’s audience was a success, with many visitors getting the opportunity to explore all of the archives compiled by the Caisse des Dépôts for the exhibition through a single fun and educational online medium.
The result met the Caisse des Dépôts’s expectations and enabled it to promote this highlight of its bicentenary celebrations.
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