Sofiac France | 148 did it

Sofiac's launch on the French market

Launched in January 2023 in France, Sofiac is dedicated to developing, facilitating the implementation of and investing in major energy transition and decarbonisation projects for businesses in the industrial and tertiary sectors in France. We are honoured to be working with one of the key players in the energy transition of French businesses to develop a long-term strategy for building credibility and public awareness.

By crafting SOFIAC’s compelling narrative around its innovative financing model, we positioned the brand as a transformative force in decarbonization, enabling it to amplify its market presence in France.
Nathalie, Brand Strategy Director at Agence 148

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Fields of expertise

#GRAPHISM
#CONSEIL
#STRATEGY
#SOCIAL MEDIA
#FORMATION

More infos

sofiac.eu

Branding workshop: creative thinking at the heart of the project

To position Sofiac as a trusted player among its target audiences, we began our collaboration with a creative workshop designed to understand the issues, the targets, and to define the key concepts and language elements of the brand.

For the PR strategy, we worked closely with Shan, a PR agency specialising in communications for companies in the finance and investment sectors. The workshop, which brought together Sofiac's management teams, Agence 148 and Shan's teams, helped to highlight the brand's strengths and define the storytelling for promoting Sofiac's partners in France, such as Mirova, Ademe Investissement and Afnor.

Developing an effective contact strategy for SOFIAC involved an in-depth analysis of their entire ecosystem and points of contact with their targets.
Séverine, Director of Events at Agence 148

Comprehensive community management for maximum impact

We had the privilege of supporting this mission by managing SOFIAC’s entire community management operations for six months, ensuring a successful entry into the French market.

To drive brand awareness, Agence 148 handled every aspect of SOFIAC’s LinkedIn presence, including:
Strategic planning aligned with SOFIAC’s objectives. Creation of engaging, audience-specific content that reflects the brand’s innovative energy solutions. Regular publication and meticulous management of posts to maintain visibility and consistency. Editorial calendar synchronization with PR campaigns for cohesive messaging.

Brochure redesign

SOFIAC decided to update its digital sales support: a simple, minimalist brochure. Our creative team designed a modernised medium, combining attractive design and optimised content, ready for use in both digital and printed versions.

Working closely with the 148 agency, Sofiac was able to strengthen its presence and credibility on the French market. Through branding and LinkedIn workshops, as well as a strategic overhaul of its communications media, Sofiac is now well positioned to successfully carry out its mission of energy transition and decarbonisation of French businesses. We are proud to support this innovative company in its long-term development.