WorkTribe

Restoring meaning to an existing identity

Karen, the founder of WorkTribe—a company providing event staffing services for reception, promotion, and event activities across various sectors—needed her brand identity to regain harmony.
Hélène, Art Director, and Camille, Branding Director, conducted a comprehensive review of how the identity was being used, identifying what should be kept and what could be changed. Colors, typography, graphic shapes, iconography—everything was scrutinized to determine what was essential for brand recognition and what could be discarded.

Redefining an identity is much like a spring cleaning: you keep what you love and what enhances your image, let go of the rest without hesitation, and organize everything so you can easily find it when you need to make a quick post!
Hélène, Art Director at 148 Agency

As part of the process, we aimed to bring consistency to the use of color, which had been applied very differently across the website, presentations, and social media. To maintain flexibility, we decided not to tie a specific color to a particular expertise or topic. Instead, we designated a lead color. Blue became the flagship color of the brand, while green, pink, and yellow could be used as desired.
The entire WorkTribe team is now fully equipped to channel their energy through their communication!