6eme sens immobilier

But here’s the thing: the group wants to get more attention, showcase its statements through articles and podcasts and, above all, break out of the usual codes of the real estate sector. But there's a missing thread, a strong and impactful creative principle to drive this desire. Based on this observation, we mobilize our advisory strength to propose a complete overhaul of the brand identity.

"After meeting the team at their offices in Lyon, we built a very human relationship, driven by a genuine desire to dialogue and provoke change together. One of my best collaborations to date."

Charline, Project Manager, 148 Collective Agency 

We start from the founders' passion for street art to propose a logo and a graphic system based on a dynamic and modern typographic assembly. Fluid, this identity, which uses magenta as its base color, can be adapted in different shades to reflect the agility that characterizes the group's way of working.

Alongside this work on the visual identity, we are also working on an editorial charter designed to convey a strong and unified voice, both on the website and on social media.

"To express the difference of 6th Sense, we completely broke the codes of the real estate sector, which is usually very conservative and corporate. The client really appreciated that."

Victoria, Artistic Director, 148 Collective Agency 

Based on this freshly rethought identity, we tackle the second project: the website. Or rather... The websites! Initially, 6e Sens Immobilier has two sites: one for professionals, the other for individuals. After studying user behaviors, and to reinforce the feeling of a strong parent brand, we propose to merge these two sites into one.

As with the identity, we rely on a principle intended to deeply imprint on the users' minds: aiming to present the real estate offers as the statements of 6e Sens Immobilier, the site is designed in its formatting as a media in its own right.

From the homepage, everything is designed to recall the codes of an urban-inspired magazine and street art: interplay between bold typographies, animations punctuating the navigation, and a prominent place given to visuals… Beyond the creative aspect, all these elements, gathered within a clear and optimized structure, serve to remind the deeply dynamic and innovative DNA that drives 6e Sens Immobilier.