Investors & partners
A clarified strategy for an investment player in Africa
Investors & partners
Sectors
Bank & Finance
Sustainable transition
Expertises
Sub-expertises
- Brand strategy
Team
For over 20 years, Investisseurs & Partenaires (I&P) has financed and supported entrepreneurs transforming Africa. With 80 employees across 7 countries, over 300 companies financed, and €480 million raised, I&P has established itself as a pioneering impact investor on the continent. However, this remarkable growth had created complexity: the brand architecture had become blurred, with multiple business lines struggling to assert their own identities while remaining consistent with the parent brand.
148 Agence Collective assisted I&P in a strategic overhaul of its brand identity and communication. The objective: to clarify the architecture between the parent brand and its five business lines, to formulate recommendations for an evolution of the visual identity, and to lay the groundwork for a future redesign of the website to better embody the maturity and expertise of the organization.
A shared diagnosis to lay the foundations for transformation
The first phase of the project consisted of a thorough audit of the existing situation. 148 Agence Collective analyzed all communication materials and brand messaging, and conducted interviews with the I&P teams to understand the strategic challenges. The findings were clear: I&P operated according to a monolithic logic, with a very strong umbrella brand but business lines that didn't truly exist as structured sub-brands. This situation created confusion for external stakeholders (investors, entrepreneurs, investment teams) who struggled to identify the specific features of each offering.
Structuring a Coherent and Distinctive Brand Architecture
148 Agence Collective proposed a clear brand strategy, organized by pillar and by product range. Our approach consisted of defining each range's target audience, key messages, and unique expression territory, while maintaining consistency with the parent brand. The work focused on clarifying positioning. The new structure allows each range to assert its expertise while benefiting from the legitimacy of the parent brand.
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With us, your project will become a reality!
The Collective Agency brings together many talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!