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Ania

Playful recruitment according to alimaton

Ania

Sector Industry & Energy
Sub-expertises
  • Web design
  • Custom website

Context

The strategic sector of food is suffering from an image deficit: recruitment is difficult (while 100,000 positions are to be filled between 2014 and 2016). All stakeholders (agri-food industry, public authorities, training organizations, agricultural cooperatives, etc.) are concerned and wish to address this issue.


Problematic

How to enhance the food sector and inspire young people to be interested in it?

Strategy

alimaton is a turnkey device that allows for the animation of recruitment fairs.

Alimaton Application
The purpose of the alimaton application is to raise awareness among young people about jobs in the food sector by presenting them with relevant professions. It operates autonomously, without a connection, in the following way:

"Like"/"Dislike" Questionnaire
Proposal of two occupations
Fun photo session
Printing of a summary sheet of the profession associated with the candidate's photo
An integrated video tutorial in the application explains its use directly. Recruiters in the region can obtain a qualified database through synchronization or email sending, thus building statistics and candidate profiles.

Associated sites: ALISHOP and ALIPRINT
To ensure centralized management of the alimaton device and communication at fairs, 148 has created and made available to recruiters dispersed in the region two sites:

Alishop: orders and restocking of consumables
Aliprint: orders and downloads of communication kits (flyers, HD documents, press releases, emailings, banners, etc.)
Actions Implemented
To set up the complete alimaton device, 148 has successfully carried out the following missions:

Consulting
Design: turnkey application, communication kit
Creation of a graphic universe
Development and configuration
Production of a video tutorial
Launch of the Alishop and Aliprint sites

Results

The turnkey alimaton device has helped to raise awareness among young people in a playful way and significantly increased the number of applications.

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