Fondation Anne de Gaulle

"Some clients cannot be placed in the same financial ecosystem as others. Twice a year, 148 Collective Agency commits to supporting projects in the form of skills sponsorship."

Kilian, co-founder of Agency 148

When the Anne de Gaulle Foundation consults Agency 148, we propose to work in skills sponsorship. Specifically, this means that for the redesign of this website, we offer hours of work from our team. The process is the same as for a donation to an association, but in the form of "workforce donation." Each year, we select two projects for which we make our staff available in skills sponsorship. These are favorite projects, chosen for their social or environmental impact. Recently, for example, the Agency committed to the redesign of the websites for Doctors of the World, the association On the School Benches which supports children with autism, and B Corp France. 148 Collective Agency is itself B Corp certified, this label that rewards companies not solely seeking profitability but also paying attention to the environment, the community, their governance, and their employees. Supporting projects that are outside the lucrative financial system is part of our values. And we provide a service that is strictly equivalent to that offered to our other clients.

For the Anne de Gaulle Foundation's website, modernizing the image involves a slight graphic redesign of the logo. The shape of the heart and the patriarchal cross are retained, but the multitude of colors is eliminated. The logo is centered around green, and the image is rounded to bring it closer to current design codes. Beyond modernization, the client has a primary expectation: their site must be emotional. It should convey human warmth and sensitivity. Gaétan, our creative director, is therefore working on an immersive design that takes the visitor by the hand, gently, as in real life. For example, at the beginning of the homepage, a short text expresses the foundation's raison d'être. This text, slightly grayed out, colors itself word by word to accompany the reading at a slow pace. Another example, when hovering over certain phrases, they fade away to make room for a photo. This allows for simplifying the content vision and focusing on a single element at a time. Finally, the choice of photos is very important. On one hand, they reflect the history of this emotional place through portraits of the de Gaulle family. On the other hand, they show that this castle is still very much alive, filled with energy, multiple activities, and children's smiles.

"The design and user journey are designed to take the visitor by the hand. Each image, each animation translates the support and the warm welcome reserved for the residents."

Gaétan, Creative Director, 148 Agence Collective 

In order to further humanize navigation, the scroll plays a central role. With a simple scrolling movement, the visitor is guided, the site unfolds gradually before their eyes, and animations are activated. This creates a smooth user journey, suitable for both able-bodied individuals and those with disabilities. This accessibility is enhanced by the segmentation of pages around the four main areas of expertise of the Foundation: Support, Welcome, Accompany, Innovate. For each of these areas of expertise, we create a pictogram (a circle, a triangle, a square, and an octagon) that can be found throughout the site as a visual marker. Everything is designed to facilitate content discovery and to spark interest in learning more. And why not encourage financial support for the Foundation? The "Make a donation" button is present at the top right of the site, regardless of the page the user is on. It is highlighted with a special formatting, on a slightly colored background and placed away from other sections.

"The teams at the Anne de Gaulle Foundation are not experienced in web design. We create an easy-to-update site for them, and they are now independent."

Naïma, project manager at Agency 148

For the members of the Foundation, this new website should also be an easy-to-use work tool that is simple to manage and evolve. They wish to become independent in updating their content. This is a very common request among our clients, and Agency 148 has therefore established a well-honed process to enable this independence. First of all, the site is designed in the form of "free blocks": a text block, an image + text block, a video block, etc. These blocks, which automatically integrate the Foundation's graphic charter, remain available to the client so they can modify or enhance their pages. Furthermore, we offer a tailor-made training course during which we explain how to use these blocks and manage the back office. Finally, we provide a detailed guide that summarizes everything covered during this training. If a client needs us after the delivery of their site, we are here to support them, especially regarding reflection and implementation of their strategic developments. But for daily operations, we do everything to ensure they are not dependent on us.