Apside

The Agency offers its support on visual identity and redesign. The stakes of the project are clear but multiple:

• Maintain the spirit of the visual identity while giving it a significant refresh
• A solid and secure technical foundation
• Job offers connected to their tool, Recruitee

"During redesigns, one of the key missions of project management is to 'translate' the client's needs into a clear specifications document. And the hardest part is not so much the expressed needs but those that are 'hidden', either due to technical ignorance or the snowball effect."

Naïma, Project Manager, 148 Agency Collective 

We have rethought the organization of the site so that Apside can assert its position as a multi-specialist. “Expertise” and “Business Sector” are two pages designed to be enriched in parallel with the company's growth. The employer brand – very strong – has also found its place in the menu to activate talent recruitment, at the heart of the company's value.

And this HR functionality has been key in the redesign: Apside uses an external tool to publish its job offers. One of their requests was to connect the site with the tool to allow synchronization of publications across all platforms, specialized sites, and the brand site.

The redesign work was structured through workshops between Apside and the teams at 148 Agence Collective. Co-construction is part of the DNA of 148 Agence Collective, and we implement it at every stage! This allows everyone to express their ideas and find solutions tailored to the available time, budget, and defined needs.

On the creative side, Juline was attentive to a need for modernization without disruption, and her creative response – particularly this large outline typography in capitals for the titles – was unanimously praised for its ingenuity. Modern and technical, Apside is equipped to conquer new markets!

"The teams from Apside and those from 148 Agence Collective collaborated openly throughout the redesign. We pooled our skills to achieve a truly satisfying result, both in terms of design and technical aspects!"

Kilian, Co-founder, 148 Agence Collective