Global leader in tires and rubber providing solutions for safe and sustainable mobility, Bridgestone is constantly seeking innovation and progress.
Every year, Bridgestone holds a kick-off event, a moment to share the successes and challenges of the previous year. An opportunity to embrace new challenges and new ambitions.
The objective: to make this event broadcast live internationally, a friendly and pleasant moment, punctuated by award ceremonies (awards) recognizing the work of the teams.
This 2023 edition, which took on the appearance of a television set, allowed to connect more than 300 people over 2 days throughout France and in Brussels.
148 Agence Collective created the visual identity of the event as well as set up and designed a live television set, available for streaming.
"Bridgestone is a project that required both our creative expertise to envision the event's identity and our technical expertise with the assembly and design of a television set with live streaming within their premises. A beautiful achievement, very motivating for our teams!”
Séverine, Event Consulting Director, 148 Agence Collective
The Collective Agency brings together many talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!
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