Carnot Mica
A digital overhaul at the service of scientific innovation
Carnot Mica
Sector
Industry & Energy
Expertises
Sub-expertises
- Landing page
- Natural SEO referencing
- Information Architecture
- User journeys
- Web design
- Architecture technique
- Website maintenance
- Custom website
Team
Make the scientific innovation of an excellence research network readable.
Carnot MICA brings together public research laboratories that are experts in innovative materials, serving the most advanced industrial challenges. At the intersection of academic research and technological innovation, the network supports companies in complex issues that are often difficult to grasp for non-specialist audiences. Its website no longer allowed for this added value to be communicated clearly, nor did it convey the network's ability to concretely support economic actors.
In the context of a rebranding led by 148, the redesign of the site carnot-mica.fr was intended to become a strategic lever: to clarify a sharp scientific positioning, make ultra-specialized expertise accessible, and enhance the network's visibility among businesses, partners, and institutions. The challenge is both pedagogical and strategic: to popularize without impoverishing, to structure without oversimplifying.
A UX/UI and SEO overhaul to streamline and enhance visibility
148 Agence Collective accompanied Carnot MICA in a comprehensive redesign of the site, conceived as a genuine scientific mediation effort. The prioritization of information was at the core of the approach: clarification of expertise, structuring of content by usage and benefits, highlighting the modes of support for businesses. The UX work, supported by the SEO strategy, enabled the construction of progressive reading paths, facilitating the understanding of the network's professions while addressing issues of visibility and ranking on highly technical scientific themes.
The design follows the continuity of the rebranding envisioned by the agency, with a digital adaptation aimed at showcasing innovation and research. Animations and micro-animations punctuate the navigation, evoking notions of material, transformation, and technology, while enhancing the readability of the content. This artistic direction creates a balance between scientific rigor and modernity, serving a clear and engaging experience.
“The artistic direction of the site was conceived as a tool of trust: a clear, sharp, institutional, and modern design capable of reassuring industrial players. Our goal was to highlight Carnot MICA's ability to support businesses through their scientific expertise and infrastructures.” Axelle, Artistic Director
The redesign positions today carnot-mica.fr as a strategic tool: a readable, educational, and credible showcase capable of bridging cutting-edge research and industrial innovation, and amplifying the visibility of a key player in innovative materials.
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The Collective Agency brings together numerous talents who can respond to strategic and/or operational communication projects, targeted or multichannel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!