Ekodev

During the redesign work, we quickly realized that the historical logo could not coexist with the new identity of the site, which was gradually taking shape in our mockups. Ekodev agreed to entrust us with this new mission. And, once the redesign was completed, we proposed to Ekodev to enhance their site with our eco-design plugin, which allows for more sustainable navigation, and to say so.

In our graphic work, Ekodev asks us to respect the spirit of the logo, particularly the “o” surrounded by two lines which symbolizes the change they bring to companies. We thus adapt the logo with a new typography, Sora – whose name means sky in Japanese, quite a program! –, and the warm colors we have chosen for the site: green, blue, and yellow. The whole is meant to be connected to the Earth and the elements. This seems to represent their CSR consulting profession far from the ubiquitous green of everything that wants to be seen as engaged!

"We modernized the “o” of the old logo, which is a true symbol of the company’s recognition. We also played with it, transforming it into a shape that can accommodate a flat color, an image... As a result, the graphic identity has gained a flexibility that is essential when communicating across multiple supports, both digital and printed."

Victoria, Artistic Director, 148 Agence Collective 

Over the years, the former Ekodev site had accumulated a lot of content, the expertise had diversified, and navigation had become difficult. As Ekodev reconsiders the messages and sorts the content to migrate, we are co-constructing a functional structure and a home page that highlights its four strategic areas of expertise: CSR, Climate and decarbonization, Mobility, and Biodiversity. They are represented by four pictograms, all united by the symbolism of movement but differentiated by the central graphic elements.

The numerous resources available to users are also highlighted in the menu and the home page. Of course, the CMS Wordpress and our custom blocks from Stack 148 facilitate the addition of content and the maintenance of the site, for Ekodev's teams as well as for us, on a technical level.

The natural referencing is the third pillar of our program: a good strategy upstream allows for the optimization of searches, and thus, the time spent on a site. Because good SEO practices are far from the dark patterns of aggressive marketing, which loses the user to better sell them something they do not need...

Few weeks after the website was launched, we proposed to Ekodev an evolution that seemed entirely consistent with their profession and values: to make the site lighter, thus less demanding in eCO2 (CO2 equivalent), by disabling the default loading of images and videos and allowing the user to choose what they wish to display. The plugin is accompanied by a data analysis work to show possible or realized savings. Complete explanations of how the eco-designed mode works are available on Ekodev's website: ekodev.com

This feature is possible on any site. It has three main advantages:

• It is an additional step in the expected efforts from companies towards carbon neutrality by 2050 – although many other initiatives need to be carried out quickly.
• It is educational, as the user can compare the impact of a visit with and without media.
• It is often part of a broader approach to digital sobriety and/or digital eco-design: choice of functionalities, choice of hosting provider, accessibility, continuous improvement roadmap…

"Acting for responsible digital design from the outset is a way to contribute to reducing our collective carbon footprint while ensuring better accessibility and good performance. We must be creative to break away from our old patterns of 'always more' and bring a creative and joyful vision that finally silences the grumpy ones who rhyme sobriety with boredom!"

Kilian, Co-founder, 148 Agency Collective