Honotel

To address this dual challenge of credibility and modernity, we start with a reflection on the graphic charter of Honotel. In particular, on the colors. In the current charter, the central hue is blue. It brings the conventional dimension sought but can also be quite cold. Hélène, our creative director, decides to add yellow to work on contrasts, bring light, warmth, and energy. She also proposes to revamp the logo to simplify it, to lift it. She simplifies its design, removes the shadows, and transforms it into a geometric shape in flat color, without contrast, with the stylized shape of a hotel inside. Finally, we conduct a detailed reflection on typography. It must reflect the professionalism and seriousness of the company. We therefore choose a font that is halfway between handwritten and classic, a serif typography that expresses this institutional and serious side and inspires trust.

"Our new identity is faithful to what was requested: a modernization of the existing, with an expanded color palette. It has been very successful among the Honotel teams."

Blandine, Communication and Marketing Manager, Honotel

"We rethought the user journey to make it more intuitive and appealing. The various offers are better organized and thus better highlighted."

Margot, Project Manager, 148 Agence Collective 

"Today, the Honotel website tells a story, while maintaining an institutional aspect that expresses professionalism and experience."

Hélène, Artistic Director, 148 Agence Collective 

Sending a serious and professional image is not enough. The site must also be attractive. This involves an intuitive user journey that highlights the various offerings of Honotel. The first step is to segment the information and prioritize it. The proper organization of a site is the key to effective reading. We choose to limit the number of sections and remove submenus to facilitate the search for content. For visitors who have no specific expectations when coming to the site, we guide them with call to action elements, these clickable items that encourage navigation to another page and continue exploring the site. To entice the visitor to stay on Honotel.com, we also showcase the most beautiful visuals of hotels. We are fortunate to have a client with stunning photos. We give them a significant place in large panels to bring breathing space to the site and create a balance with the editorial content.

"The timing was very tight, but Agency 148 managed to meet it and we were able to have our new site on time."

Daphne, E-commerce Manager, Honotel

Honotel.com must be launched in 60 days. This is one of the main conditions of the client who has a very tight schedule. On our side, such speed of execution is perfectly achievable. But before committing to this timeframe, we confirm with Daphné, the e-commerce manager of Honotel, that she will be available and responsive to validate our proposals. Within a few hours, we send the first mockups. In parallel, the client is drafting his first content in order to work on real texts and to gain efficiency. For two months, our teams are fully mobilized and, more than just a service, it’s a true collaboration that is being established. The exchanges are fluid, we work hand in hand. Challenge accepted! Two months later, the site goes live.

"148 Agence Collective can handle the translation of a site into all languages."

Margot, Project Manager, 148 Agence Collective 

Honotel.com must be available in French and in English. Creating multilingual websites is an expertise that we master at Agency 148. In this case, it is the client who translates their content. However, we also have the option to transpose sites into all languages, thanks to translators with whom we have collaborated for a long time and whom we have chosen for their sense of phrasing and their accuracy in text transcription. Specifically, on the Honotel site, a dropdown menu at the top right allows switching from the French version to the English version.