Isart digital
An immersive web universe for a school of video game design
Isart digital
Sector
Education & Health
Expertises
Sub-expertises
- User journeys
- Web design
- Website maintenance
- Custom website
The graphic codes of the video game
Isart Digital is an international school that trains students in the fields of video games, 3D animation, and digital special effects. It offers courses up to Bac+5 and summer internships for 14-18 year-olds. The main objective of the school's website is to reach out to young people and spark their interest in enrolling. Our creatives envisioned a graphic universe that incorporates the codes of video games, featuring characters that evolve in fantastic settings enjoyed by users of Xbox, Playstation, and Nintendo. The site emphasizes visuals significantly. The result is very visual due to the numerous sliders present on each page. We also needed to address the influencers, which are parents and teachers, and the site layout was designed to be very informative with tabs detailing the different types of training, their structure, and the admission procedures.
A Netflix-like experience
Isart Digital aims to become one of the international leaders in its field. The school has three locations, in Paris, Montreal, and Tokyo. A tab visible on the homepage allows users to switch the entire site to English. Isart Digital also asked us to highlight the projects created by all its students across the three campuses. Therefore, we created a Gallery page featuring over 200 projects modeled after Netflix, in order to encourage users to click on these videos and view as many projects as possible. The client already had some ideas about what they wanted. To fully understand them and provide the best advice, we conducted a half-day UX workshop. Together, we wrote on post-its everything that needed to appear on the site, in terms of content and values. There was a significant amount of co-construction of the site with the client.
"Isart Digital immediately recognized that we understood the video game sector and its challenges."
Louis, Project Manager, 148 Collective Agency
A custom modular site
From a technical standpoint, the client wanted to have control over their website. Our technical team worked on a completely modular site with a component system. These components, such as a photo gallery or a text column for example, are arranged like building blocks and can be moved by us or by the client. To develop this custom site, we used the open-source library Carbon Fields. Through this very simple method, Isart Digital remains free to continue developing its website independently.
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The Collective Agency brings together numerous talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!
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