Les Echos Solutions

The web platform of Echos Solutions revolves around two areas of expertise:

• editorial expertise through the dissemination of articles written by their editorial team
• a community of experts and strong business, SEO, and marketing expertise.

We are pleased to meet a super motivated team currently reflecting on the redesign of their digital platform. 148 Agence Collective is mandated to work on the interface of the future site, carefully ensuring good accessibility and maintaining the readability logic that a media with dense content must highlight. The challenge for us is to create a site that differentiates Les Echos Solutions from its parent company, while the logo's graphic design must remain identical to that of Echos.

Les Echos Solutions offers subscriptions and the possibility for brands to write their articles and be published on the platform. It was necessary to improve access and clarify the service with the goal of increasing conversion. Several issues arose:

• How to structure the various themes?
• How to integrate information boxes on an editorial page?
• How to facilitate navigation within a dense and rich site?
• How to clarify the subscription offers?

To address this, we conducted UX workshops at the client’s site. After several mornings of discussion, iterations, exchanges, and tests, we were able to achieve an optimal and conclusive result! The site is based on principles of reading facilitation. The giant menu allows direct access to the themes. Dedicated information cards punctuate the flow of the site.

The co-creation workshops enable rapid resolution of situations. Direct contact is enriching: we understand the business stakes much faster!

Hélène, Artistic Director, 148 Agence Collective 

Following this first step in our collaboration, we continued to enhance the charter across other mediums. In particular, we implemented a graphic charter for social media, sales presentations, and other marketing documents.

Les Echos Solutions was juggling multiple charters that were neither coherent nor aligned with the identity of the site. The challenge was to visually structure the content and use the artistic direction to serve the textual content. The use of flat colors, gradients, and geometric elements allowed us to format the information in accordance with the graphic charter. We used AI to recreate strong team photographs without having to do a new photo shoot, which was complicated within the timelines and too expensive compared to the project budget.

We have built different templates for social media: quotes, key figures, infographics, etc. In this context, we chose to work on Canva, to enable the Echos Solutions teams to be autonomous and to create their publications easily.
Finally, we adapted the graphic charter onto PowerPoint slides, as there is always a need for slides :-)

Here are the Echos Solutions now equipped with a rich graphic charter that has evolved throughout the creation of the various materials.