Institut des futurs souhaitables

The IFS website brings together the work of two agencies: Pixelis for the art direction, and 148 Agence Collective for web design as well as the overall ergonomics. Agency 148 has been the guarantee of the smooth execution of the project from the adaptation of the art direction, through the UX and UI design work, and up to development. This beautiful project was also the perfect opportunity for the UX designers at 148 to share their expertise in web design with the creative directors at Pixelis.

A thorough search for illustrations as well as numerous photomontages were necessary to support the content of the multiple screens. A particular focus on navigation was also required, in order to make the density of the site's content more digestible and easily accessible. Furthermore, the creative team was able to enhance the site with numerous short animations scattered across the various pages by designing a whole series of GIFs to energize the whole.

Distinguishing itself from the usual relationship between client and service provider(s), this project had a special status for the three companies, each of which invested more than just monetized skills. It was the result of a close and benevolent cooperation aimed at enabling the IFS to gain visibility. By supporting the Institute of Desirable Futures in its digital communication, 148 Agence Collective was able to participate in the rise of an engaging and inspiring project in line with its values.