LJ Com

"148 Agence Collective brings us the creativity and modernity of its graphic creations. Today, we have a website that better resembles us."

Agnès, Communication Consulting Director, LJ Com

Before considering a new brand identity, as always, we dive into our client's business. We study their positioning, their target, and their competitive advantages. During a workshop with LJ Com, we work with them to redefine their expertise and provide our advice on the website's structure. Together, we arrive at four main categories of professions: Media Relations, Public Relations, Public Affairs, Crisis Management. To best showcase these areas of expertise, we make them immediately identifiable from the homepage with a specific color. One expertise = one color, applied throughout the website. We also choose a visually clean website design. The goal is to emphasize the words. Through typographic variations, letter sizes, or word movements, these elements give the website its identity: "Understanding you," "Individualizing you," "Supporting you." Images come into play later, thanks to an animation that makes them appear when the mouse hovers over certain words.

This work on the cursor animations is a central element of the site. We propose to the client to give this cursor the shape of the LJ Com logo: a pink circle. And to assign it a key role: interactivity. It transforms according to the navigation in order to guide the visitor throughout their journey. For example, it can enlarge and offer to "See more" or "Discover the agency." When hovering over a video, it transforms into a Play pictogram to start playback. When scrolling down, it takes the shape of an arrow. It can also become a mask that lets an image shine through its surface. Finally, on each expertise page, it takes on the color of the expertise. This both strengthens the distinction between each universe and limits the presence of pink on the site, a color that represents LJ Com but that the client wishes to use sparingly. These different possible states of the cursor require a highly precise job from Mélina, our developer. All the fluidity of the user experience relies on its proper functioning.

"I am thrilled with the result, the site is extremely fluid. And this fluidity is not a detail: if the animations are poorly developed, they break the entire navigation of the site."

Mélina, Developer, 148 Agence Collective 

Finally, we decide to make navigation even easier with scrolling. When a visitor arrives on the site, all they have to do is scroll and the information comes to them. For example, when one reaches the bottom of a page, another page on the site is automatically suggested and it loads directly. Thanks to this mechanism, the site's interface can remain sleek. All content arrives in due time. This does not prevent, if one prefers a more classic navigation, from using the menu which allows access to the expertise, the client case, or the news sought. Finally, to create movement and enhance the site's dynamism, we are working on numerous scroll animations. Sometimes, an element can “stick” to the page (freeze) and the navigation then shifts from a top-bottom mode to a left-right mode. Certain elements, like the logos of partner brands, can also move automatically, without being guided by the scroll. All our proposals are driven by one idea: to create a site that has energy, in the image of our client.

"148 Agence Collective has real know-how in website production: the interface is very effective for the user and the back office is very pleasant for us."

Agnès, Communication Consulting Director, LJ Com

It is March 2020, the whole world is in lockdown and one of our clients is calling us. It is the PR agency LJCom. In a few weeks, the ASCO will take place in Chicago, standing for American Society of Clinical Oncology, the major annual congress on oncology that brings together 40,000 doctors from all continents to review clinical advancements. The decision is made: this congress will be held using remote working tools. And the expertise of 148 Agence Collective is mobilized. LJCom asks us to create a digital replacement platform aimed at the French press for this international event. A space where congress experts can speak live and deliver their reports to journalists. This Press Room must also provide access to a media library, replay videos, a schedule, and an interview request tool.

Time is of the essence, and the project is technically complex. The site must integrate multiple features and each requires the use of third-party software. The challenge is to successfully link them together. We are using a platform that allows for live streaming of the conferences and we are combining it with another event management software that can handle online registrations and the digital reception of participants. Finally, we are centralizing these different features into a website created on WordPress, which directs visitors through various tabs and integrates the agenda and media library. What we are creating for LJCom is unique and tailor-made. Our developers do not just use this or that software; they refine their possibilities to tailor them to the client's request.

Despite the challenges of confinement, 148 Agence Collective remains fully mobilized. In 3 weeks, the Press Room requested by LJCom is created. And our mission continues during the congress. We are in charge of managing the live conferences and let’s break the suspense right away: there will be not a single bug. A manager is assigned to the management of the live sessions. He liaises with the speakers, manages their microphone and the sharing of their screen with their slides. Our project manager Christy is also present before each conference begins to check that everything works technically and that everyone is in place. She also pays special attention to a very important issue of this congress, confidentiality. Some information must remain for professionals only. The Press Room we have created is a functional and powerful tool. We will be able to reuse it as a basis for other events. It gives us a head start in the current period where remote work is expanding on a large scale.