MAAF - Alcootel
A preventive application for driver safety
MAAF - Alcootel
Sector
Bank & Finance
Expertises
An application to prevent alcohol-related risks
Like many insurers, MAAF has committed to the State to combat drunk driving. It is with this goal that the Alcootel app was developed a few years ago. Although it achieved some success, this blood alcohol assessment tool had become outdated both in terms of design and features.
When design serves the purpose of use
The pedagogical and playful dimension is essential for this type of project. The agency's Design Thinking skills are integrated throughout the project, both in terms of graphic choices and the user experience of the application. The challenge is to convey a practical and useful prevention message without falling into a moralizing discourse.
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With us, your project will become a reality!
The Collective Agency brings together numerous talents that can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!
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