Mia Assurances

A brokerage where advice takes precedence over transactions, measurable CSR commitments, a B Corp certification obtained with a score of 84.3, and quantified carbon commitment: MIA Assurances has little to prove regarding its way of practicing its profession. However, its website did not reflect these values.

The issue was a redesign done in 2021 built on locked templates, which made every additional page dependent on the original provider and offered the same pathway for independent managers as for subsidiaries of an international group. The firm entrusted us with a complete overhaul: new content architecture, renewed artistic direction, eco-designed technical foundation, and independence restored to its teams.

The first project was that of the readability of the offer. We reviewed all the content to create a dual entry: by expertise, from mutual insurance and provident to international mobility, and by profile, from small business creators to SMEs, including independent business leaders or foreign companies in France. Wireframes, structure, and cross-navigation were developed in workshops with the firm and then tested page by page.

Each visitor finds their scenario in two clicks and accesses a conversion path designed for them, supported by reassuring elements: customer reviews, partner logos, and stages of support.

Eco-design has guided technical decisions: lightweight media, reduced scripts, simple animations, on-demand loading. The gain is measurable, with pages moving from an eco-index score of D to scores of B and C depending on the templates, resulting in a faster and more accessible site. A consistent principle for two B Corp certified companies, who prefer to document their progress rather than showcase it.

Immediate trust, direct and constructive exchanges, quick decisions. Meeting these three conditions is the guarantee of a successful project.

Guillaume, digital project manager, 148 Agence Collective

Launched in August 2026, the site now gives MIA Assurances a showcase that matches its positioning, along with the means to evolve it independently.