Moonlight Editorial

"I was looking for a truly creative agency, and I knew Lisa, their creative director, through connections. When I saw the work of 148 Agence Collective, I said to myself: 'I want the same for Moonlight'."

Mallory, Founder, Moonlight Editorial

How to embody a studio where words are the tool and the craft? ... Through typography of course! Our choice falls on Dahlia from the Parisian foundry VJ-Type. A typography with a strong character (pun intended!), a wild presence, and a certain romanticism… And this Art Deco touch with European charm. We counterbalance this historical trait by creating an identity made of geometric shapes treated in flat, peppy colors, vector-based, and very digital.

This combo works for the website and social media, but it will also adapt to stationery as needed, because the graphic principle is very flexible. This is one of Moonlight's requests, which wants to be able to edit its materials without having to rely on an agency for every single post!

For the site, we choose to rely on Webflow, a no-code platform that also includes hosting. This decision is motivated by several factors: the budget, the all-in-one nature with hosting, the minimal maintenance required, and the resource savings of no-code: a simplified specifications document, facilitated back-and-forth with development that is almost instantly visible.

This "saved" time gives Michaël the latitude to work on animations: that of the homepage resembling a spotlight that follows the cursor and reveals part of the text below, the vertical accordion menu, the parallax effect, and the swipe of contact blocks... Each section has its uniqueness, and the user directly experiences the impact touted by the brand.

"Given the budget and the minimal technical features requested by Moonlight, we chose to develop the site on Webflow. We benefit from the speed of 'no-code' for the structure, and we take time for really nice animations that make the site very immersive."

Michael, Full stack developer, 148 Agence Collective 

This project has been a good example of our teams' ability to adapt to the budget and the tight schedule of a startup, while delivering work that we are proud of, and that meets our client's needs. Beyond our technical choices, it is also the good coordination and open dialogue between Moonlight and the Agency that has allowed us to make significant progress and prove that, if you want the Moon, we can reach for it together!