Being present at a trade show is always a significant moment for a company and an important challenge. The organic product brands Prosain and Favrichon are present at Natexpo, the international trade show for organic products. Two French SMEs among 1000 exhibitors. As with all trade shows, the main challenge is to stand out from the competitors. For several years, Prosain and Favrichon, which belong to the same group Organic Stories, have called upon 148 Agence Collective to design a stand. The goal: to entice visitors to stop, taste the products, and engage in conversation.
"The discovery of the full-size stand is a unique moment, the result is always up to our expectations, if not better."
Inès, Trade Marketing Manager, Organic Stories
This year, Prosain and Favrichon changed their packaging and launched new products. They asked us to highlight their new brand identity. For Prosain, a specialist in hot products in jars, we set up a bar and a cook was there to prepare and let people taste the ratatouille, lentils, or cassoulet.
In the Favrichon area, a specialist in organic cereals, we also created a tasting area. We paid particular attention to the decoration of the stand, adding plants and natural elements, especially with fresh seasonal vegetables that were all used and consumed afterward. The small furniture and decorative objects were all made from sustainable materials or sourced from local second-hand markets. All of this contributes to creating a friendly family atmosphere, just like at home.
"We have a consulting mission and support our client in everything that makes their stand different."
Séverine, Project Manager, 148 Agence Collective
This is truly the added value of 148 Agence Collective compared to a stand builder that offers pure layout. We manage the entire stand: the graphic design, the installation, and the creation of custom supports and furniture. We can also offer the creation of custom videos to be displayed at the stand.
"The 148 team is responsive, creative, and their passion for the profession allows us to go further and further."
Inès, Trade Marketing Manager, Organic Stories
We also take care of all the technical aspects and safety issues, thanks to Isabelle, our stand builder. Based on the measurements of the stand, the size of the furniture, and the client’s wishes, she creates a 3D model of the space. Finally, we assist the client with the rental of equipment and the various bookings related to the stand's layout.
The companies Prosain and Favrichon are committed to a responsible and ecological approach. At the end of the exhibition, nothing is thrown away. The chests and shelves used are stored in Lyon until the next exhibition!
The Collective Agency brings together numerous talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Don't hesitate to make an appointment with us to discuss and receive a quote for your project!
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