Organic Stories

Organic Stories is the parent company of several brands of organic agri-food products, including Prosain, Favrichon, and Crosti. Our role is to promote their brands at national trade shows. Their booth must be adapted each year based on the strategic communication developments decided by the group.

This year, the major attraction of the booth is the showcase of the new packaging of the product range offered by Crosti, a cereal brand dedicated to children. Our goal: to highlight Crosti products while also ensuring the visibility of the Prosain and Favrichon brands.

"We represent the common thread of the event: We arrive at the moment of our client's strategic intent to then lay down our concept, envision the staging, create the graphic design while ensuring production oversight to deliver a booth in line with our client's expectations."

Séverine, Event Consulting Director, 148 Agence Collective 

The main challenge we face is successfully integrating several brand identities in a relatively small space. We carefully consider how to best promote Crosti, the star brand of this edition. It is decided to capitalize on the work around the mascots that embody the different cereal recipes: a little bee for the Crosti Honey, an owl for the Crosti Chocolate Hazelnut...

We decide to embody these mascots; we print them on rigid materials, placed on pedestals, so that we can move them around the booth to tell the brand's story or define discussion areas. An innovative way to occupy space without encroaching on the available surface on the partitions, where the Prosain and Favrichon brands continue to expand.

"Creatively speaking, it’s about defining a space for each brand while keeping the overall harmony in mind."

Séverine, Event Advisory Director, 148 Agence Collective 

"Working with 148 has many advantages: professionalism, listening, and consideration of our objectives are always present. We are always pleasantly surprised by the outcome of our stand, which is consistently up to standard."

Inès, Trade Marketing Manager, Organic Stories

Our role does not stop at the graphic design of the stand: our ability to fully produce it is one of the major assets of 148 Agence Collective.

For this project, we start from what was produced in previous years, particularly by recovering many pieces of furniture and giving them a second life. There’s no question of wasting anything! We make new out of old, to create a responsible stand (but still different from those of previous years!).

Organic Stories and 148 Agence Collective, it's a story that lasts! We have been supporting this client since 2017 at the Natexpo trade show. This several-year collaboration allows us to be efficient throughout the entire project. This year's edition was no exception, with a creative concept immediately accepted and a very smooth working process.