Polaris
Website redesign for a wealth management firm
Polaris
Sector
Bank & Finance
Expertises
Sub-expertises
- Content Strategy
- Information Architecture
- Web design
- Website maintenance
- Open source and low code
- Custom website
Team
Polaris: a trusted point for demanding wealth clients
Polaris is a Paris-based wealth management firm that supports experienced entrepreneurs with high-value estates. Its outdated website no longer matched the level of expectation. 148 designed a premium one-page marketing site—refined, restrained, and well-controlled—conceived as a reassuring landmark for clients seeking consistency.
Polaris: a trusted point for demanding wealth clients
Polaris is a Paris-based wealth management firm that supports experienced entrepreneurs with high-value estates. Its outdated website no longer matched the level of expectation. 148 designed a premium one-page marketing site—refined, restrained, and well-controlled—conceived as a reassuring landmark for clients seeking consistency.
Clarifying the message for a senior audience
For a more senior clientele, readability is key. We prioritized the content and streamlined the user journeys so the offering can be understood within seconds. A strategic FAQ lays out the scope of our involvement and reassures clients about the security of their assets.
The North Star as the guiding thread
A controlled visual refresh built to be maintained and endure
The graphics—considered dated—were given a carefully managed refresh. The whole redesign modernizes the perception of the firm without compromising its seriousness or its institutional image.
Developed with WordPress and Elementor, the site provides a stable foundation that’s easy to maintain. A redirect plan, editorial training, and a dedicated legal notices page ensure that Polaris has an autonomous website designed to last.
Contact us
With us, your project will become a reality!
The Collective Agency brings together numerous talents that can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!