Happy Culture

This freedom immediately makes the project exciting! Our first idea is that, on the homepage of the site, there should not be photos of hotels. To spark curiosity and create a truly unique first impression, we propose that the client create illustrations. One for each destination city, with a fine and elegant line, like a pencil drawing, brightened by a few touches of color. We also create a sticker for each city, resembling a passport stamp, that is found on each of the pages related to the city. Lots of little elements that make a difference and contribute to this strong identity.

"Great proposal strength, beautiful creativity, client support and follow-up, this collaboration with Agency 148 has truly been a pleasure!"

Daphné, E-commerce Manager, Honotel (Happy Culture)

The client immediately agrees with our graphic proposal and invites us, for the About page, titled “HappyManifesto,” to push the concept a bit further. This page reflects the human values of Happy Culture. We present an animated illustration, featuring numerous characters that bring to life the moment one enters a hotel: the welcome, the complimentary cup of coffee, or even the few minutes spent in the relaxation area.

The graphic identity is a decisive element. But it is primarily the necessary step towards achieving the main objective: customer acquisition. The user journey is therefore fundamental. In order not to miss a purchase intention, the button that allows for booking follows the user throughout their navigation. Many customers do not know where they want to go for the weekend when they arrive on the site. The filters are therefore very important to provide the most relevant result. A map of France also allows for visualization of all available establishments. Finally, the most beautiful selections of hotels are highlighted.

"User experience is the crux of the matter. The placement of buttons, a smooth and quick customer journey, Agency 148 has thought of everything."

Daphné, E-commerce Manager, Honotel (Happy Culture)

With Happy Culture, we also study the site's hierarchy. The priority is simplicity. The user should be able to find the experience they desire in their chosen city. We therefore consider all the entry points of the site. On the homepage, one can either click on a destination city or on an experience (hotel, bar, or restaurant). An intuitive journey, which takes the customer by the hand and encourages them to enter the world of Happy Culture.

When the client clicks on a "Book" button, they are automatically taken to a booking platform. Again, the business stake is high. This transition must be done in a smooth manner. It should encourage the client to make additional orders, add breakfast, or choose a more spacious room. The redesign of this platform also aims to optimize the booking moment by making the client autonomous. This is where they can, for example, easily and quickly check in themselves or retrieve their invoice.

"To optimize the experience on mobile, it is not enough to adapt the desktop site layout. It's really a dedicated job."

Victoria, Artistic Director, 148 Agency Collective

The booking platform and the main Happy Culture site are both mobile-friendly, with a specific interface and structure. We are working on a second layout, with a different, simplified booking process. We remove filter buttons and create pages solely dedicated to each hotel. We get to the essentials, making all the buttons easily accessible and clickable, avoiding any risk of discomfort.

Finally, Daphné asks us to set up the reservation confirmation email received by the client, from both a graphic and editorial perspective. To extend the experience of the site, this email must retain a human dimension and be personalized. We choose a tone that is halfway between the codes of luxury and a warm customer relationship. Finally, this email must be effective and encourage customers who have not yet done so to check in and retrieve a personal access code to enter their room directly and enjoy their Happy Culture experience serenely.