Press Room

It is March 2020, the entire world is going into lockdown, and one of our clients calls us. It’s the public relations agency LJCom. In a few weeks, the ASCO will take place in Chicago, which stands for American Society of Clinical Oncology, the major annual oncology conference that gathers 40,000 physicians from all continents to review clinical advancements. The decision is made: this conference will be held using remote work tools. And the expertise of agency 148 is mobilized. LJCom asks us to create a digital replacement platform for the French press for this international event. A space where the conference experts can speak live and deliver their reports to journalists. This Press Room must also provide access to a media library, replay videos, a schedule, and an interview request tool.