Sofiac France

For two years, 148 Agence Collective provided 360° support: social media strategy, content creation in all forms, photo shoots, LinkedIn page management, and paid campaigns. With a clear guiding principle: a quirky, lively tone that stands out in an industry that is often very corporate and thus very standardized.

The collaboration was built over time: two years of social media strategy retainer, with a weekly presence on LinkedIn. 148 Agence Collective took care of the entire editorial value chain, from message design to post scheduling, including the production of all formats.

Simple posts, carousels, animated infographics, subtitled snack content, video montages: each piece of content was designed to make the missions and challenges of decarbonizing companies tangible to the B2B target audience, and to ensure that the SOFIAC teams could identify with what they publish.

“The playful tone of communication that was adopted in the LinkedIn communications was a breath of fresh air in this very serious environment and the whole team loved it. This allowed SOFIAC to stand out, and that’s what we wanted!”
Stéphane Le Gentil, SOFIAC France

To provide coherence to such a dense production, 148 has designed a library of customized and multi-format templates. These templates allow for the quick production of immediately recognizable content, while adapting to the various topics covered (field news, testimonials, key figures, white papers…)

White papers have notably become a strong focus of the content strategy, positioning SOFIAC as an expert reference on the challenges of the low-carbon transition for French and Canadian companies.

The development of SOFIAC in Canada represented a major strategic challenge. Across several awareness campaigns, 148 led the SEA strategy on LinkedIn to increase brand visibility in this market, attract a qualified audience, and support commercial outreach.

The combined approach (organic and paid) significantly amplified the reach of the content and established SOFIAC's legitimacy with a demanding North American audience.

Publishing beautiful content is good. Having the teams understand and carry it is better. That’s why 148 conducted two comprehensive LinkedIn training sessions for SOFIAC employees: reading analytics, subtleties of the algorithm, editorial and behavioral best practices.

The goal: to transform each team member into an active ambassador of the brand on LinkedIn, with the keys to act autonomously and effectively.

The results speak for themselves: +200% growth in the LinkedIn community, significantly increased reach and coverage, and a markedly strengthened brand image. But beyond the numbers, it is the uniqueness of the adopted tone that made all the difference. In a very codified sector environment, SOFIAC's offbeat editorial stance has truly allowed the company to stand out.

For two years, 148 Agence Collective  provided 360° support: social media strategy, content creation in all formats, photo shooting, managing the LinkedIn page, and paid campaigns. With a clear guiding principle: an offbeat, lively tone that stands out in an often very corporate and therefore very standardized sector.

The collaboration was built over time: two years of social media strategy retainer, with a weekly presence on LinkedIn. 148 Agence Collective handled the entire editorial value chain, from message conception to post scheduling, including the production of all formats.

Simple posts, carousels, animated infographics, subtitled snack content, video edits: each piece of content was designed to make the missions and challenges of corporate decarbonization tangible to the B2B target audience, and for the SOFIAC teams to see themselves in what they publish.

“The offbeat communication tone that had been adopted in the LinkedIn communications was a breath of fresh air in this very serious environment, and the entire team loved it. It allowed SOFIAC to stand out, and that was what we wanted!”
Stéphane Le Gentil, SOFIAC France

For two years, 148 Agence Collective provided 360° support: social media strategy, content creation in all forms, photo shoots, LinkedIn page management, and paid campaigns. With a clear guiding principle: an unconventional, lively tone that stands out in an often very corporate and thus very standardized sector.

The collaboration was built over time: two years of social media strategy retainer, with a weekly presence on LinkedIn. 148 Agence Collective took charge of the entire editorial value chain, from message conception to post scheduling, including the production of all formats.

Simple posts, carousels, animated infographics, subtitled snack content, video montages: each piece of content was designed to make the missions and challenges of corporate decarbonization tangible to the B2B target audience, and for SOFIAC teams to feel represented in what they publish.

“The unconventional communication tone adopted in the LinkedIn messages was a breath of fresh air in this very serious environment, and the whole team loved it. It allowed SOFIAC to get noticed, and that was what we wanted!”
Stéphane Le Gentil, SOFIAC France