Usep

Our work focused on three key levers:

• modernizing the visual identity without betraying the strong and recognizable USEP brand codes,
• redesigning the editorial architecture to better address a wide variety of audiences,
• and creating a digital experience that is both clear and engaging across all touchpoints.

The new digital universe injects renewed energy and clarity while remaining faithful to the movement’s history. The editorial line was completely reworked to simplify messages, highlight concrete actions, and allow each audience to connect with USEP—free from jargon and unnecessary complexity.

The UX experts at the 148 Collective Agency fully redesigned the site structure and user flows. A new site architecture was implemented to clarify navigation and better organize content. Four key user journeys were identified: Membership (current and future members), Partners, About USEP, and Resources Access.

In addition, the homepage features four quick-access action buttons, highlighted by action verbs: Join Us, Support Us, Learn More, Find Us. These calls-to-action efficiently guide users toward essential information—a principle replicated across both the national site and regional committee sites.

On the technical side, we built and deployed a robust, user-friendly, and centralized WordPress multi-site platform. From a single interface, the system manages the national site and over 100 regional and departmental sites—based on a standardized model, unified in structure and branding.

Each committee site maintains strong visual and functional consistency with the national site. At the same time, it can meet local needs through customized modules: tailored forms, simplified publishing tools, access to local resources, and a guided admin interface.

The back office was designed to minimize errors, streamline updates, and empower contributors—even occasional ones—with autonomy. The result: a consistent rise in content quality, stronger local engagement, and a digital tool built for both national leadership and local stakeholders.

“Working with USEP meant bringing together my passion for sports and my professional expertise. I’m proud to have contributed to a digital platform that unites, simplifies daily work, and above all, adapts to the needs of those in the field.”

 Iman, Project Manager, 148 Collective Agency

This project lays the foundation for a clear, cohesive, and scalable system. A powerful tool to support USEP’s development and reinforce its presence in the daily lives of schools, regional committees, and their communities—as well as among national, European, and local institutions through its many delegations.