Suez

And on this subject, there is still much to be done: according to an Ipsos survey conducted in March 2018, almost 90% of LGBTQI+ employees would be victims or witnesses of homophobia at work during their careers!

SUEZ and 148 Agence Collective is a long-standing collaboration. We have already created numerous internal communication materials for this client, including a guide against everyday sexism. So it is only natural that the communication department turns to us for this new project, intended to be adapted into three languages for worldwide distribution.

"This brochure project is part of a long-standing collaboration between SUEZ and 148 Agence Collective, including the guide against everyday sexism, which was very well received."

Camille, Branding Advisory Director, 148 Agence Collective 

"Gender and sexual orientation themes are linked to strong prejudices, which we did not want to reflect in the illustrations. It was both interesting and challenging."

Hélène, illustrator and art director, 148 Agency Collective 

SUEZ wants to capture the cheeky and sharp edge of the illustrations created for the guide against everyday sexism. We envision a series of staged scenes and dialogues representing different discriminatory moments in the workplace, in a light and didactic tone.

The objective: to address individuals who typically wouldn't pay attention to this type of subject, through an attractive and accessible medium.

A choice that is not always straightforward: adopting a humorous tone on a sensitive topic like discrimination, especially within the workplace, is a true exercise in subtlety. Under the guise of humor, and without considering all the stories that punctuate each person's journey, one can quickly become awkward and hurt those concerned. We are working hand in hand with the SUEZ teams to find the right balance.

As the formatting progresses, the SUEZ teams are thinking about other ways to enhance the content of the brochure and are making new requests. No problem for us: we are used to working in an agile and creative manner with this client, evolving the scope throughout the project and not hesitating to propose ideas ourselves.

We are asked to create a poster featuring the cover image, which shows several characters proudly displaying the LGBTQI+ community flag. A table extracted from the brochure describing the qualities of being a good ally becomes an infographic distributed independently of its original support.

Originally intended as a print medium, the brochure is adapted into a digital version for wider distribution to SUEZ employees. We adapt it to a vertical reading format and add web-specific features, such as the ability to click on links redirecting to videos to deepen certain concepts.