Vectuel

The site to be revamped was particularly dense and confusing due to its organization of information and content. Numerous co-creation workshops for exchanges and consulting were necessary to determine with the clients the relevance of choices and the way to present the various contents of the site. One of the major challenges in organizing this new site was to create a coherent navigation and user journey while also allowing a quick overview of all the offers and products provided by Vectuel. It was therefore essential to design a site with two levels. The first level of content reading allows the website user to quickly understand the various expertise of the firm. A second level of reading, on the other hand, allows for grasping the full extent of the urban projects managed by Vectuel.

Beyond the organization of information and content on the site, this web redesign was an example for the agency of a project requiring particularly dense exchanges with clients. The duo of UX designers, supervised by the Creative Director, proposed numerous ways to organize the content through wireframes and research on presentation models for the information. 

An additional strong advisory dimension provided by agency 148 was through support in terms of SEO. Indeed, one of the other challenges of the redesign of the Vectuel site was to make it more efficient in terms of its search engine optimization while understanding Vectuel's expectations by giving them the keys to understand the tools in place, convincing them, and then supporting them in the creation of tailored content.