
The QR code is a type of two-dimensional barcode consisting of black modules arranged in a square on a white background. "QR" stands for "Quick Response" in English, as the content of the code can be decoded quickly. Intended to be read by a barcode reader, a mobile phone, a smartphone, or even a webcam, it has the advantage of being able to store more information than a barcode, and especially data that can be directly recognized by applications.
Don’t have a QR reader on your smartphone?
For that, 148 recommends Lynkee, available on the App Store or in the Android version.
On the occasion of the launch of the Smart'Cart, which took place on September 27, Cart'Com provided its guests with their personal application.
An exhibition of QR Codes customized by artists is also presented. This evening took place at the gallery l'Issue in Paris, supported by Nicolas Bordas, president of the TBWA France group.
Creation
ILLUSTRATION: The metaphor of an island, a true microcosm
To consider the QR code as a graphic, artistic, and design object is the goal we have set with Cart'Com.
The Collective Agency brings together numerous talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!
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