
Jean-Philippe Augusto, the founder of Maison Touro, puts his architectural talents at the service of individuals and communities looking to rethink their interiors. For 11 years, the house has completed numerous high-quality projects for a high-end clientele; its online showcase must reflect this and address its target audience with elegance and sobriety. The goal: to consolidate the growth of its business.
Maison Touro enlisted the Agency 148 to revisit the design, streamline the user experience, rewrite the texts, and optimize its online visibility. We offered custom-tailored support.
"Whether in UX, design, the choice of images, or the choice of words, we sought the right tone, that of Maison Touro's clientele, elegant and demanding, and that of Jean-Philippe Augusto, passionate and talented. Once this balance was found, we structured everything around the projects carried out by Maison Touro."
Marion, Consulting Director, 148 Agence Collective
The site's DA is put at the service of the visual, images, the best ambassadors there are to showcase the expertise and specific perspective of Maison Touro, guided by purity and simplicity. Thus, to highlight the project photos, the choices were oriented towards a black and white universe, a present and structuring typography, and subtle animation effects.
In symbiosis with the DA, we have placed the achievements at the heart of the journey: in the very simple and direct structure of the hierarchy, that of the pages, in the recurrence of the links that create a horizontal navigation, in the texts. Everything is designed so that a project can be accessed in two clicks at most, and for a captivated and convinced user to contact Maison Touro at any moment of their journey.
A thorough work on keywords and natural referencing complements this effort, to give true significance to the new showcase of Maison Touro.
"148 Agence Collective was able to identify our needs, support us through all phases of the project, and mobilize its range of skills to create a fully satisfying website."
Jean-Philippe, founder of Maison Touro
The Collective Agency brings together numerous talents who can respond to strategic and/or operational communication projects, targeted or multi-channel, short and long term. Do not hesitate to make an appointment with us to discuss and receive a quote for your project!
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