Pollen | 148 did it

From idea to brand

Pollen is first and foremost the story of Hillary and Isabel, two students at New York University who embarked on a project that was a bit crazy, and worthy of the amount of work they were willing to invest in it: to create an online platform that would allow women who had left the workforce to re-enter it while finding a path that they were truly passionate about.

The idea is there, the project is launched, but a crucial aspect is missing: the graphic universe that will allow it to stand out in a fierce competition. It's through word of mouth that Hillary and Isabel hear about 148 and his work... A collaboration that we accept with joy, being used to work on projects of international dimension!

The 148 team brought our early stage startup's brand to life! Their creative minds and high quality work have helped us stand out from day 1 with a brand that feels exciting, fresh, and inviting. Would absolutely work with them again.
Hilary, founder of Pollen

Divisions

Fields of expertise

#ARTISTIC DIRECTION
#ERGONOMICS
#UIDESIGN
#WEBDESIGN
#DEVELOPPEMENT
#UXDESIGN
#GRAPHISM
#MOBILE
#CONSEIL
#CONCEPT

Dealing with a brand in the making

Pollen is at the very beginning of its existence... so much so that its founders are not quite sure of wanting to keep the name!

A real challenge for us, since it means that the whole brand identity will have to be translated into the graphic universe that we will imagine around the logo - the latter, very simple, is thus reduced to a simple typographic composition, easily modifiable if needed by the customers.

vidéo

Motivate by playing on the string of warmth and seriousness

Beyond the logo, it is a whole graphic universe that we imagine to give Pollen a really impactful identity. Our work is paying off: Hillary and Isabel are very open to our creative proposals and motivated to deepen the proposed tracks!

The idea was to find something that was reassuring but not boring, serious but motivating. Something accessible to the general public, but that would give you confidence.
Lisa, Creative director at 148

We start with a colorful and engaging universe, based on blue tones intended to give the user confidence. Several graphic elements are added to this base, composed of simple textured forms, with varied colors. For the clickable elements on the website, we imagine graphic principles reminiscent of writing, studies, like pencil lines appearing when hovering, or arrows with a “handmade” rendering drawing attention to certain important points.

vidéo

Giving life to the brand universe

Apart from the relationship with the clients, which was top notch, I really appreciated the opportunity to work on such a creative project, which was international in scope.
Victoria, Artistic director at 148

After having delivered the charter and the different elements, we start to give life to the graphic universe. For the moment, the website is limited to a landing page allowing users to register to the program, using the visual principles mentioned above. We also prepare variations for social networks so that Hillary and Isabel can express their messages and broadcast their brand on their main distribution channels.