Prosain & Favrichon
Creating an attractive stand
Attending a trade show is always a highlight for a company – as well as a major challenge. The organic produce brands Pro Sain and Favrichon were at Natexpo, the international trade show for organic produce. Two French SMEs surrounded by 1000 exhibitors. As at all trade shows, the main difficulty was standing out from the competition. For several years now, Pro Sain and Favrichon, which both belong to the Organic Stories group, have called on agence 148 to design their 42m2 stand. The aim is always to encourage visitors to stop, sample the produce and have a chat.
Seeing the full-size stand for the first time is a unique experience, the result always matches and even exceeds our expectations.
Inès, trade marketing manager at Organic Stories.
This year, Prosain and Favrichon have changed their packaging and released new products, so they asked us to promote their new brand identity. For Prosain, which specialises in jarred products to be served hot, we installed a bar and a cook was on hand to prepare and serve ratatouille, lentils and cassoulet. We created a tasting corner. in the area set aside for Favrichon, a specialist in organic cereals. We also worked hard on the atmosphere – for example, we brought pumpkins and aprons to create a friendly, homely atmosphere.
A sustainable approach
Our role is to offer advice and support our clients with everything that makes their stand different
Séverine, project manager at Agence 148
This is really the added value of Agence 148 compared with a stand designer purely offering design. We manage every aspect of the stand, from graphic design to assembly and creation of personalised materials and furniture. We can also offer the creation of bespoke videos to broadcast on the stand.
The Agence 148 team is responsive and creative and their passion for the work ensures we can go further
Inès, trade marketing manager at Organic Stories
We also handle all of the technical aspects and safety issues, thanks to Isabelle, our stand designer. Based on the measurements of the stand, the size of the furniture and the client's brief, she creates a 3D model of the space. Finally, we support the client with the rental of equipment and the various reservations associated with the stand’s design.
A sustainable approach
Prosain and Favrichon are committed to a responsible approach and want to live up to it in every way. At the end of the trade show, nothing is thrown away. The drawer units and shelves used are stored in Lyon, until the next show !
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