Website and visual identity
Overhauling the website
to showcase urban projects
Vectuel creates innovative digital media that can be used to bring various architectural, urban development and regional planning projects to life. The multidisciplinary nature of the Vectuel team, which consists of architects, GIS specialists and 3D computer graphics designers, allows its clients to visualise and present their projects. The firm is considered to be the leading player in the 3D city modelling sector and is constantly innovating to come up with increasingly immersive and easy-to-use solutions. Vectuel approached Agence 148 with a view to overhauling its visual identity and its website and for advice on organising and presenting information. A series of joint working sessions were held over the course of the project to ensure that the Agence 148 teams were meeting the client’s requirements as closely as possible.
an intense project with
an unusual structure
Agence 148 - winning advice
when it comes to SEO and
the user experience
The overhaul was one of those projects that required a great deal of interaction with the client since it involved more than simply structuring the information and content provided on the site. The two-man UX designer team, under the watchful eye of the Creative Director, came up with a number of ideas for structuring the content on the site by using wireframes and looking into information presentation models.
Agence 148 also provided a great deal of support and guidance in terms of SEO.
One of the aims we hoped to achieve with the overhaul of the Vectuel website being to improve its SEO performance whilst at the same time understanding Vectuel’s expectations and helping them to understand the tools we had implemented, as well as convincing them and ultimately supporting them in creating appropriate content.
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